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World-leading travel planning website software going global
December 14, 2008
Auckland. 12 April 2008. Just four months after its New Zealand launch, the
innovative www.cadabra.com
online travel planning system holds more than $NZ2 million worth of future tourist
travel plans – and is now looking for partners around the world to launch other
Cadabra destinations.
Cadabra New Zealand founder and CEO Graeme Frost says cadabra.com provides a unique
and powerful platform on which national partners can quickly deploy an online destination
site – under the Cadabra brand - enabling independent travelers to research, plan
and book their personalized tour from a single website.
Unlike existing online sites such as Expedia, Frost says, Cadabra is focused on
multi destinational touring type holidays and provides tools such as its itinerary
wizard which dynamically builds personalized itineraries based on the users interests
and choices.
He says Cadabra New Zealand is looking for existing travel businesses, such as travel
agents, interested in replicating the Cadabra.com model proven in New Zealand. This
involves adding local destination content, as well as access to large databases
of accommodation, activities and services.
Frost says that travel planning and booking is moving online faster than many experts
have predicted. Sales via online travel systems in the US alone reached USD$94 Billion
in 2007 – more than one third of the total travel market. Leading online travel
research company PhocusWright predicts that 28% of all European and 48% of all UK
travel will be booked online in 2008.
“Cadabra offers an extremely powerful and well-differentiated platform for potential
partners to build a new business, or add a strong online capability to an existing
travel business,” Frost says. “We’ve proven the technology in New Zealand, now we’re
offering a proven solution to potential partners worldwide.”
About Cadabra
Cadabra is a New Zealand-based software development company specialising
in the tourism industry. Over the last five years Cadabra has designed and developed
an innovative website engine for launching and deploying online tour-planning solutions
to manage complex touring – that is, travel itineraries which can include travel
inside a country, multiple destinations, multiple travel modes, accommodation and
leisure/activity options in each location. Cadabra offers a single full-service
website enabling independent travelers to research, plan and book their personalized
tour. Further information at http://corporate.cadabra.com.
Cadabra New Zealand is at www.cadabra.com.
For Further information please contact:
Graeme Frost – Graeme@cadabra.com +64 21
923 422 |
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