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Benefits to the tour operator:
The internet is rapidly disintermediating the travel industry. Travellers can now book directly with most tourism product providers, and it is very difficult for Tour Operators and Travel Agents to compete. The exception has been touring (or complex multi-destination) travel – where travellers often find it too difficult to put assemble an itinerary with bookings on a multitude of separate websites.
That is now changing – not only does Cadabra allow the touring traveller to research, plan and book their itinerary in one place, but it offers them expert destination based assistance in planning their tour. This assistance is in the form of recommendations and suggested itineraries which include accommodation and activities based on the user’s indicated preferences, but with the key competitive advantage that this advice is based on the insight and knowledge which is captured within the website’s content, supplemented by Cadabra unique tour planning toolset.
Cadabra is not limited to only dealing direct to the consumer, however, travel agents (and travel wholesalers if you wish) can equally use the toolset and content to better service their customers.
One Inbound Tour Operator in each country has the opportunity to work with Cadabra to “Own” this new low cost high margin channel to market. The key benefits are:
- it allows you to be the only tour operator in your market to offer a full-service website allowing the touring traveller to manage their tour – from research, through planning, to booking; and the ubiquity of an online solution allowing anytime / anywhere access in a market typically hampered by the challenges of timezone and distance,
- by joining the network of inbound tour operators around the world you will have much increased visibility as both consumers and travel agents can be passed seamlessly between Cadabra sites,
- it enables you to engage directly with travellers enabling you differentiate by delivering a more knowledgeable, personalised and customised service to the traveller in their language and their currency (as Cadabra includes full multi-currency and multi-lingual support),
- it enhances the content using internet based tools such as mapping, combined with Cadabra’s sophisticated itinerary planning toolset to allow the traveller to plan their holiday down to the finest detail,
- it also allows you to offer the same content and tools to travel agents improving the quality of itineraries they produce saving costs for you, and improving their customer service, making them more successful at selling your products,
- it removes major elements of cost from servicing customers by allowing them to “self help”
- it allows you to target niche markets (such as weddings, skiing and golf) end events (eg conferences, sporting events) with focused specialist websites, based on exactly the same data,
- the built in website marketing tools within Cadabra increases your visibility and traffic, these include Integrated chat functionality, Search Engine Optimization, affiliate programs, travellers ratings, wikis and keyword defined landing pages, and
- it has a white label capability to allow you to work with other tourism related companies or agencies, selling your products under their brand generating revenues out of previously inaccessible markets.
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