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Just four months after its New Zealand launch, the innovative www.cadabra.com online travel planning system holds more than $NZ2 million worth of future tourist travel plans – and is now looking for partners around the world to launch other Cadabra destinations.

more... Experience the magic of New Zealand. It’s only a click away

more... Recent research into disintermediation in the travel industry concludes that Tour Operators have a unique opportunity to take a leading role in new internet based offerings… more...
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Cadabra Limited's Director


Graeme Frost - Chief Executive
 
Cadabra was founded in March 2005 by Graeme Frost. Graeme has over 20 years’ experience in the tech sector, and 10 years in the travel industry. The key highlights of Graeme’s career with direct relevance to Cadabra are:
  • Graeme was the co-founder and CEO of successful NZ-based software company, Keystone Solutions, which developed specialist enterprise software for professional services firms. Graeme founded Keystone in 1991. Initially a private company, Graeme took Keystone public in 1997 when it listed on the London Stock Exchange. Keystone was finally acquired by Australian company Solution 6 in May 2002. At the time of the acquisition Keystone was operating in the UK, US, Australia and NZ, with over 200 personnel and annual revenues of NZ$27m.

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  • Prior to founding Keystone, Graeme specialised in designing and developing software systems for the Travel market for over 10 years, initially at Atlantic & Pacific where he was the IT Director from 1980 to 1984, and then at Wang New Zealand. At Wang Graeme managed the Travel Systems Group and was responsible for architecting and managing the development of the a solution implemented by three of the largest NZ travel companies at that time - Atlantic & Pacific, Newmans and Gullivers.