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Product Differentiation
Cadabra is a clearly differentiated product aimed at a defined niche of the online travel market - the touring traveller. There are a number of key considerations which have guided the product design:
- End-User Appeal - the Cadabra solution is clearly differentiated against the current online booking systems with specific functionality to attract and better meet the specific needs of the touring traveller or their travel agent.
- Full-service solution - Cadabra offers functionality to end-users to enable them to research, plan and book all aspects of their travel from a single website.
- Value-added content - Cadabra offers the end-user direct access to rich content about their possible destinations to enable them to consider and evaluate touring options.
- Collaboration - Cadabra allows for an iterative collaborative planning process, allowing end-users to work on their tour plan over days, weeks, even months if they wish, saving versions of itineraries and trip options and sharing these with other travellers in their tour party or ‘advisors’, wherever they are. This same functionality is used by travel agents to send proposed itineraries to their clients.
- Community - Cadabra includes social networking and community type features, allowing end-users to post reviews, ratings and suggested itineraries. .
- Usability features - Cadabra offers advanced functionality to simplify operations for the end-user, including:
- The system allows for a rich user experience, with an intuitive interface, and unlimited information and images able to be held by every destination, accommodation, activity, transportation option or rental vehicles. Comprehensive search options make the database of options very accessible for the user.
- An Itinerary centric design makes management of complex travel plans straight forward. A complete set of tools make building and modifying an itinerary easy, including the planning of road journeys or other transport options.
- The Itinerary wizard creates personalised itineraries combining the destinations and types of activities the user selects with the local knowledge held in the system in the form of itinerary skeletons.
- Complexities such as travellers on one itinerary doing different activities, staying in different room types or even different accommodation and service and accommodation optional extras are handled and easy to use.
-Multi currency allows all costs to be shown in the user’s currency.
- All text on every screen is database driven, can be held in an unlimited number of languages, and can be modified by non technical personnel ensuring that your preferred terminology is always used. Similarly all images are also held on the database and user selectable.
- Website themes overlay the site to allow a different look and feel and terminology to be used for a theme. Different destinations and services can be promoted to address the requirements of specific market niches (e.g. skiing, campervans, luxury). Themes can also be used to implement the system under different brands.
- Events (e.g. weddings, conferences, and sporting events) of all sizes and types can be set up quickly and managed by the system with their own version of the website – while still having access to the entire Cadabra database.
- Supplier communications are automated by email meaning that high volumes can be handled effortlessly.
- A detailed Itinerary can be printed by the user at any time – including details of every aspect of their trip, including location descriptions and driving instructions.
- A built in live chat option allows users to get advise direct from the experts when they need it.
- The system has Search Engine Optimisation built in – meaning that it will perform well in natural search listings from when it is first launched.
- A built-in affiliate program adds to the marketing options.
- Supplier extranet functions mean that travel providers can maintain their own information and media.
- A complete underlying travel database which handles a wide range of complexities particularly in areas such as rates and allocations populates the website. Data management tools such as bulk uploads are supplied.
- The system is completely open for integration. A services architecture means that the system can be easily integrated with existing back office and third party systems.
- Personality -– Cadabra-powered websites have personality! Planning a tour or leisure trip should certainly create anticipation and add to the enjoyment of the tour itself. Cadabra websites are designed to be friendly in terms of look-and-feel and usability, and are highly graphical with rich-media content such as photos and videos.
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